The Elevator Pitch

There’s a lot of talk in sales and motivational circles about the “elevator pitch”.

What’s that?

Well, the idea is that you should be able to:

  • introduce yourself to a stranger
  • get them interested, or at least curious, about your product or service
  • either give them your business card, but preferably get theirs

All within the time it takes for an elevator trip from one floor to another. That takes practice. That takes commitment. Most of all, that takes guts!

Animal Rescue

A distressed animal will resist, even attack, the one trying to rescue it.

I love my dog, but I’m not an “animal lover” fanatic. For some reason I was browsing YouTube and started watching some animal rescue videos. Some of them really get to you emotionally.

Some of the videos are very heart warming. Some are heart breaking. Either way, an animal rescue gets to you emotionally. Let’s take a look at this short one:

Some observations:

  • They DIDN’T MEAN to get in trouble
  • They DIDN’T KNOW the danger
  • They cannot help themselves and they do not know the intent of their rescuer

Yet, when attempting to rescue an animal, the first thing one must due is to subdue it. That’s right, a distressed animal will fight the one trying to rescue it.

Well, that’s because they’re just animals, right? Well, let’s look at humans:

  • We calculate risk
  • We know, or should know, danger signs
  • But unlike animals, we can help ourselves and we do know the intent of our recuer

Basically folks, we’re smarter than the animals!

Or are we?

Candidly, most of the trouble we’re in is a result of the choices we make.

  • We choose to sin
  • We ignore the warnings

And then we find ourselves in trouble spiritually. But we’re smart? Right? All to often we’re not

  • When tempted, we RESIST the Holy Spirit, and
  • IGNORE the warning signs, even
  • silencing the alarms
  • People flee the church when they need it most

At at time when we should be running TOWARD God and the church, instead we run FROM God and his church. Name the spiritual problem…

  • Abusive relationships
  • Divorce
  • Substance abuse
  • Marriage problems
  • Financial problems
  • etc

So often, people walking through these various hell’s ABANDON the church. Why? After all, the church is PURPOSED to minister to people and help them through these troubles. God is in the rescue business.

While the people who leave the church are responsible for their own choice, we are complicit

  • In our condemnation of sin, we fail to love the sinner
  • In our teaching to accept personal responsibility, we have adopted a “blame the victim” mentality
  • We’ve taken sin management to a level of moral compliance that no one can attain
  • We embrace GRACE as it applies to salvation, but once saved, we pretty much abandon it

Remember when Jesus was presented with the woman caught in the act of adultery? The penalty under the law was death by stoning.

What part of “he who is without sin let him cast the first stone” do you not understand?

By the way, there was ONE person present who was without sin!

Four Vectors of Flight

Mankind has always had a fascination with flight. It’s as if something is calling us heavenward.

Mankind has always had a fascination with flight. It’s as if something is calling us heavenward.

(insert video here)

Maybe some of those who tried to fly should have taken a hint from… well, GOD! Take a look at a bird. It has wings. Wings are an airfoil. Here’s how an airfoil works. It’s called the four vectors:


Let’s look at each four:

  • Weight – Gravity, it’s pulling us downward
  • Drag (or Wind Resistance) – Drag, dust on the rear window. Wind Resistance, stick your arm out the window of a moving car
  • Thrust – the engines move the plane forward, forcing air to move across the wings to create
  • Lift – it is the air moving OVER the top of the wing that produces lift.

Mankind’s quest for flight tells me that there’s something in us calling us heavenward. It’s almost like we were built to soar, but something’s holding us back. Let’s take a look at the four vectors through a spiritual lens.

Gravity – there’s something pulling us down. It’s called gravity. An airplane does not fly because it OPPOSES, SUSPENDS or NEGATES gravity. Nothing in an airplane reduces gravity. Rather, an airplane is engineered to MINIMIZE the effect of gravity. You see, airplanes are built with aluminum. Why?

  • is aluminum cheap? NO! It’s expensive compared to other metals.
  • is aluminum strong? NO! It’s among the weakest of metals.

so why aluminum? Because it’s LIGHT. Planes are built to be light to minimize the effects of gravity.

Evil, like gravity, exists.

And it always will.

Is your strength and joy being siphoned off by evil? Maybe it’s time to take a hint from airplanes and lighten your load. Any crusade to eliminate evil is destined to failure. You can’t eliminate evil any more than a plane can eliminate gravity. But you can minimize the effects of evil. In fact, you can OVERCOME evil just as a plane overcomes gravity – by moving FORWARD!

Drag and Wind Resistance – as we MOVE FORWARD as Christians, we can encounter the spiritual effects of drag and wind resistance – but only if we’re MOVING! Want to eliminate drag and wind resistance? Just do nothing! That’s right. Stand still spiritually and Satan will stop resisting you. You can even sit still in a church pew – as long as you’re not moving!

Thrust – if you’re going to soar, there must be thrust – and YOU are going to have to provide it! Yes there will be drag and wind resistance, but remember, the wind resistance is evidence that air is moving OVER your wings (spiritually speaking).

Lift – spiritual thrust moves you forward. For every action there is an equal and opposite reaction. The same immutable laws of physics that keeps a parked airplane on the ground are now working in favor of flight. But to generate lift to take off, full thrust is required. When planes take off, they do so under FULL POWER! Anything less would result in disaster.

What if a pilot said “well, I’m gonna give this a try. I’m going to ease down the runway, and if the plane takes off, THEN I’ll give it full thrust”. Nope. The pilot applies full power on take off – there’s only a certain amount of runway. In fact, applying full throttle is an act of faith. If the plane doesn’t take off, it’s going way too fast on the runway and will not be able to stop short of a crash at the end of the runway.

Yes, there’s something either out there or inside of us (or both) calling us heavenward. But if we’re going to soar we’re going to have to understand and apply the principles of the four vectors.

Take Me Off The List

If it’s really important to you, you won’t need to be reminded. Be faithful. Be dependable.


  • Sales Training – “When was our appointment”?
  • Church Nursery
  • Reminders – forgetful? No! If you really wanted to do it, you don’t need to be reminded
  • The Short List


  • Be on the short list
  • Once you’re given an assignment, get off the list

1 Corinthians 4:2 (NIV)

2 Now it is required that those who have been given a trust must prove faithful.